It includes discussions on algorithm updates, service utilization, and technical aspects, emphasizing the need for a strategic approach to optimize search engines effectively.
To standardize how numbers are represented within the structured data code for reviews, Google modified the review snippet.
The alteration helps write decimal numbers in one method rather than different, which is pretty favored in other nations.
Snippet Structured Data Review
The websites which have product pages essentially include this, resulting in rich excerpt outcomes or an info panel that contains ratings and a synopsis of the review.
The changes in the manual can affect the following content type:
ebooks
Film
Product
Software Applications
Recipe
Occasions
Local firms
How-to
Course
What Google documented about a review snippet isclick here.
If you want rich outcomes by indexing a review then, staying updated on any modification to the organized data is important.
Commas Still Work But Dot Version is Recommended
Google has upgraded its review structured data snip for using the dot separator in decimal numbers. To define the value for decimal numbers, use a dot rather than a comma (for example 4.4 instead of 4,4).
You can utilize the content features in Microdata and RDFa to replace the displayed content.
In this manner, you may meet the dot criteria for data structure and still show the user any style convention you choose.
The revised Review Snippet Structured Data makes it very clear that dots should be used in place of commas to denote decimals.
However, the manual makes no mention of the fact that employing commas will produce structured data that is incorrect. It merely instructs to substitute dots for commas.
Using the dot version is highly recommendable by Google, but adding commas is still okay even for excerpt review eligibility. However, it is good practice to up-to-date your markup for search engines. Because it’s a Google suggestion to replace commas with dots so that it can understand the details in the structure.
Want to know about Google Spam algorithm Update? On October 19, 2022, Google verified the algorithm’s releases on spamming called Google Spam Update.
In a nutshell, this spam update is rolled out to protect website security from hackers. The goal is to maintain the quality of pages in the results and penalize Black Hat tactics users.
It focuses on removing spammy websites on search results globally in all languages.
Algorithm spam updates could take several days to spread officially, said Google.
Google Algorithm Spam Update October 2022
Google has not confirmed the details of malware news. But still, it keeps on updating its spam algorithm to improve the user experience. And provide them with enhanced search results.
For instance, a search engine disclosed Spam Link Updatea few months ago to reassess the ranking.
Today we released the October 2022 spam update. Find out more about spam updates at https://t.co/XthD5GF06M . We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfvo3J
This focus is on eliminating the malware web pages from results that double-cross the search engine.
Google pushes out these updates off and on related to Spam to keep the quality of SERPs. The goal of spam updates is to enhance Google’s automatic detection system in the backend.
You don’t need to worry if you have already implemented Google Search Essentials, also known as Google Webmaster Guidelines.
Google constantly analyzes the spammer who misleads it through lousy SEO practices. They try to show highly relevant pages for the sake of ranking. Google is fighting against sites that send spam emails and classify them as low-quality sites that deceive visitors into installing malware or disclosing their personal information.
If you see a decline in ranking, you should review and read Google’s spam policies to ensure they are not violating them.
The webpages that violate these policies fall to a lower rank or are not found in Google results.
What does Google Say?
Google said that it takes months to recover from the harmful effects of spam updates. Therefore, you should make changes to the website to meet its spam policies.
Think about a font that looks good on any device, platform, and position.
The web has had a typographic problem throughout the first 20 years. Fonts were limited to those that came with your computer, and stylistic options were limited to bold and italic. Because various computers came with different pre-installed fonts, the same page would load inconsistently. It was challenging to create online layouts that functioned as well as print designs.
Fonts were a big issue as they look good on Mac but become blurry or blocky on smartphones or computer screens. So, that was quite challenging for decades. But, then, it was the question of how to create typeface variations in the design that adapt to any device.
It takes the focus to introduce the variable fonts.
Variable fonts tackle this issue by adjusting in actuality to seem excellent on smartphones or computer screens. They also reduce space by allowing you to use many typefaces in a single file. Changing font concepts have existed for a long time. However, technology has noticed now. Therefore, it’s important even if you are neither a coder nor a skilled typographer.
1. Say Hello to Variable Fonts
In late 2016, Microsoft, Adobe, Google, and Adobe came out with a solution- OpenType Variable Font.
A variable font packs the typical static font family in a single file. It free up the space for the raw files. It compresses 70% for large font families.
Even designers and developers can access the fonts in between those static styles. For example, a variable font with regular, bold, and condensed styles can offer countless options between them.
It’s not a problem if you take regular 70% to bold and 30% to condensed style.
2. But How does Variable Font work
Variable fonts work by compiling multiple font files in a single file. Typefaces used now depend on separate files for each style. For example, your reading content uses an Exchange text style, a single-font file. On the other hand, Bold, Italics, and Bold Italics use different font files. Font files are made up of font family. You will need all font files if you want to show them on the webpage or app. These take more bandwidth when you add on the sites. As a result, websites with rich text font files take time to load because of slow down.
A variable font is such that it packs multiple fonts in a single file. It works how a style in a font can change from one end to another in design space. For example, a designer uses a Gotham font and wants to change the width of it. So they scale it as Gotham Thin to Gotham Ultra from one axis to the other. Making these variations allows for the creation of new styles in one file.
The same technique applies to other design parameters to make specific fonts for application software. The possibility of intermediate designs defines by how changes occur between extremes rather than separate files. This way, it reduces the size of the files to 70.
For example, Microsoft Peter Constable said a font family consisting of light, semi-light, regular, bold, and semibold uses a 656kb file. But the same family in variations font has 199kb size. It means that variable typefaces decrease the load and fast the page display.
Source: Google design
Look how the tech giant team came forward to resolve the issue. But before that, try to know about the tech giant team.
3. Tech Giants Team
The most dominant company in the US information technology is the name Tech Giants Team. It includes:
Google
Apple
Microsoft
Amazon
The world knew them as the Big Five, Big Four, or Big Tech.
Tech Giant is providing valuable services worldwide to users in IT with top market capital. Big Four has a significant influence on us.
Now, know how these Big Tech worked together.
3. How Tech Giants Team Fix Typography’s Problem
The four software companies, Apple, Google, Microsoft, and Adobe, worked collaboratively. And this was an unusual collaboration because all of these are prominent platforms in technology. They developed a new technology called OpenType Font Variation. In the past, things were static, but now it needs to design something in a way that reflects the typographer’s mind and also looks beautiful.
This technique provides flexibility in typography. It also solves the developer’s problem, who might choose smaller and fewer fonts for page loading time. Instead, designers can make styles, variety, and font details. In addition, these dynamic changes allow them to create different font options in a single file.
5. The Uses are Endless
Fast page loading saves time and money in developing countries where WiFi and 2G are essentials. Even if you have unlimited data, improving is still an option. Imagine a world free of schizophrenic type design, typefaces effortlessly adjust to changing backgrounds, and text easily customizes to phone position.
Apple with TrueType GX in the mid-1990s and Adobe with Multiple Master fonts laid the basis of this technology. They didn’t take off, but customers desire consistency. Therefore, changeable fonts are expected to emerge. Thomas Phinney, president of Fontlab, adds that anyone working with typography nowadays cannot wish to have it not function on all platforms because it has a lot of uses.
Developers and font makers are already looking for the options mentioned in last week’s guidelines. But there is still work to be done. Designers must choose which typefaces are most suitable for the technology. Customers will want rendering systems able to handle all such divided computations and browsers that can use such methods.
Apple, Microsoft, Google, and Adobe have worked on it for years and want fast acceptance. For example, Google’s open-source font system includes changeable fonts. It aims to include them in Chrome and other products soon. By the end of the month, Adobe hopes to offer an upgraded tool for creating changeable typefaces. Microsoft also claims that its products will support changeable fonts by next year. And designers like Phinney are now creating changeable typefaces, hoping for the day when everything will work properly.
Google Passage Ranking is a new research technology that Google announced in 2020. This feature helps Google to rank the pages separately on the site. It affects 7% of searches which is a considerable number.
Let’s learn to improve this ranking factor.
Table of Content
What is Google Passage Ranking?
Divide your content into separate sections
Increase your focus on long-form content
1. What Is Google Passage Ranking?
Google uses passages to rank particular, relevant passages from a given page. So it’s not just the page, instead of Google only considering the relevance of a whole page. Instead, they will now evaluate the significance of a specific piece on that page.
Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries:https://t.co/iQoXktmSkt
However, Google has stated that they will continue to assess whole pages.
As a result, backlinks, on-page SEO, UX signals, and Google’s other page-level ranking variables will remain relevant.
This change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor….
The main difference is that a single page now has more possibilities to rank. That is, if the page has been optimized and arranged correctly.
That’s what I’m going to talk about today.
2. Divide Your Content Into Separate Sections
Yes, Google will rank sections of your page separately. However, this does not imply that they can easily divide up a disordered website.
Why?
Google may now treat each piece as though it were a tiny web page.
It means that you must separate information into several pieces. And each section should focus on a single subtopic.
You may already be doing this. If not, I suggest going back and separating your information into VERY distinct categories.
Now, Google will read each subheading as a mini page and rank it accordingly.
3. Increase Your Focus on Long-form Content
The disadvantage of long-form material was that a more targeted page might occasionally outperform it.
Assume you have a section on your page about creating blog post intros.
Someone else devoted a whole page to creating post intros. In certain circumstances, Google will rank the entire page regarding post intros ahead of you.
That’s because of your competitor’s page dedicated to that subject. And according to Google, that website might provide a better user experience for someone trying to write better introductions.
That is about to change.
Google can now divide a single long-form piece of information into 5, 10, or even 100 distinct paragraphs.
And each has a strong chance of ranking well on Google. Long-form content already has a ranking advantage in the SERPs.
Wrap Up
It’s better to divide the long-term content into separate sections to help rank Google Passage. Moreover, it will help your page to get more backlinks than your competitors.
Due to Covid-19 Pandemic, it has extended indexing the websites on mobile-first to March 2020. This indexing was going to be in September 2020. However, under this situation, it is not as simple as it looks to focus on the work. So, Google decided to give extra time to the site’s owners until March 2020 to rank the sites with mobile versions.
Google has also mentioned blocking issues to the sites that can cause problems for mobile-first indexing so that the owners can resolve the issues. The reason behind the blocking of the previous posts. And, the search engine has also seen concerning points that are worth mentioning. It is something that can rank the site.
The search engine has been doing these efforts several years in the past. In 2016, it also tested this approach, and last year, Google enabled indexing by default on all the sites. But analyzing the Corona hit, it delays the deadline. And, the sites’ owners will have more timeframe to optimize the websites on desktop as well as on mobile.
It might be possible that switching the website to the mobile version will have issues that will affect the site ranking. Therefore, you should check those problems on desktop as well as on mobile.
Mobile-First Indexing
Today, most the people prefer to find information through lightweight devices such as mobile or smartphones. This trend is dominating, and therefore, Google decided to change the algorithms and start indexing all the domains on mobile devices.
Enable The Content To See By Googlebot
The search engine will only extract the data provided for mobile devices for mobile-first indexing. Some points needed to focus so that Googlebot can see the entire content.
Use Meta Tags On Mobile Version
Your robots meta tags must be the same on desktop and mobile devices. Otherwise, the page may fail to index, or Google will not trigger the links to follow that you allow for indexing in the mobile.
Practice Lazy-Loading On Mobile Version
Always follow lazy-loading practices because of its standard on mobile than desktop. Avoid original content based on user interactions because Googlebot will not consider it.
If your desktop version has six images and mobile devices show only two pictures with the + button, then Google will not go to click on these images with + signs.
Make Sure What You Block For Mobile-First Indexing
Always ensure that your URLs are active not only on desktop but also on the mobile versions. It means enabling the URLs in the robots.text file so that Google can crawl quickly. However, blocking these will harm the ranking of the site. If any content of the site will hide from the search engine, then it won’t index the page.
Hiding the URLs of the images will have the same effect and leave the photos from indexing.
Desktop And Mobile Version Primary Content Should Be Same
If the content on the mobile is less than desktop, then update the content. It means to use the same material. It won’t generate more traffic for you if it has a short length. As a result, you will see a drop in the site’s traffic while enabling the mobile-first indexing.
Always remember to use simple and clear headings on the mobile version as well, like the desktop. The following example will clear the idea.
If the desktop version is using the following tag:
<h1>message-and-email service</h1>
And the mobile version should also have the same instead of:
<h1>Service</h1>
It is not giving full meaning like what kind of Photos.
<div>message and email service</div>
Here, no use of heading tags.
Check The Images And Videos
While using the images and videos, Google recommends following the photos and videos the best practices. The reason is that it also impacts the quality of the content.
Do the following things:
Use Quality Images
The search engine will not index those images with low quality or resolutions. Using too small photos is also a bad practice that can mask the quality of the content. Ultimately, the visual elements enhance the appearance of the stuff. Avoid using low-quality images.
Include Alt Text
Improper use of the Alt attributes has a negative effect when Google crawls for images. It can hide the use of the photos if they still exist on the site.
The good practice is:
<img src="message-and-email.jpg" alt="the image showing the message and email service">
<img src="message-and-email.jpg" alt="Photo"> (alt-text not meaningful)
No Same Image URLs Of Mobile And Desktop Version
The different URLs of the images for both mobile and desktop will result in loss of the site traffic. This thing happens because the URLs of the mobile version are new and will take time to be recognized by Google. And, you should check the desktop URLs.
Video Markup-Mobile First Indexing
It is worthy of using the same schema.org’s video object in your mobile version, too, if you are using it on the desktop version. Otherwise, the indexing system for videos may face a problem, and your videos will remain invisible for search.
Correct Position Of Videos And Images
Always ensure that the videos and images you have used positions correctly. It will help Google to access the location of these easily. If the embedded video in the content will not place rightly, then Google pushes it from the page and will disappear from the results. So, positioning matters a lot in mobile devices. In this way, it prevents the wrong impression of the user.
Back To Mobile-First Indexing
It’s an excellent opportunity for website owners to make the sites mobile responsive. And, have extra time to review every content of the site carefully that can take the site ranking either the top or down in SERPs. And, the site owners can see the mobile devices searching using Google search console.
Today, Google has confirmed the core algorithm update of May 2020 that it named as May 2020 Core Update.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) May 4, 2020
It is the fact that Google always moves forward to the SEO community to bring about the changes as compared to the company that generally follows the regular pattern to improve the search results.
And the search engine also said that it would be live in about one or two weeks.
The May 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.
— Google SearchLiaison (@searchliaison) May 4, 2020
Second Core Update In 2020
Before this second Google algorithm update, Google released the first update in January- January 2020 Core Update. There are a lot of changes that have seen during the COVID-19 pandemic. It enforced the SEO community to think whether the coronavirus pandemic will stop Google from these core updates. The answer is No
And it can not impede the way of Google to announce the core updates in the globally spread COVID-19 pandemic.
The Objective of the Core Updates
The central focus of launching these Google algorithm updates is to improve the performance of the site that causes an effect of site ranking.
When the core update launched, it enables the sites to observe the changes in search ranking that reflect the content relevancy. It means that content with relevancy will gain the top position in the ranking since the last update and vice versa. Most of them will increase organic traffic while some will face them down.
If the freshly published content is not present when the last update is released, then it is reviewed concerning the existing content. Simply, the ranking can be one step ahead. There are chances of fluctuations in the May 2020 Core Update to be released as the first update since the pandemic.
First Google Algorithm Update 2020 And COVID- 19 Pandemic
With the release of the first Google algorithm update in January 2020, the coronavirus and COVID-19 outbreak were not at an extreme.
With the declaration of the coronavirus as a pandemic, it instantly changed the users’ behavior towards the search. And the results appear in the form of searching for one topic only COVID-19 that never occurred in the history of Google. COVID-19 has changed the perception of the people what they are needed, such as information on viruses, services, or online products. Naturally, it makes the content relevant that was once not relevant for the searchers. Besides this, a searchable content with high relevancy drops down.
Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping….
— Google SearchLiaison (@searchliaison) May 4, 2020
In a nutshell, May 2020 Core Update has put Google in the challenges of coping with the changing behavior of the world how they want to seek information. It will uncover the fact with time about finding the ease in accessing the data through Google search.
Will it be a benefit for SEO Community?
It can prove beneficial for SEOs when the impact of May 2020 Core Updates is weaker. It’s an open fact that with the decline in economic status, working people are less, and clients are stopping their services due to this outbreak. So, whenever Google brought a new algorithm, SEO services are always essential. It works great as the updates change because the site owners can focus on working in the required area. It applies that SEO will find its way when the demand for their work will increase. In the future, the interests will be towards how many companies have enough budget to implement SEO services till the launching of May 2020 Core Updates.
May Google Algorithm Update 2020 And What You should Do
You should not do anything if the Google algorithm updates affect your site ranking negatively. Google’s guidance regarding the updates is the same as the previous updates. The thing is to improve the performance of the site by reconsidering the content of the site for user experience. While drop or gain in Google ranking does not mean fixing the problem. Google recommends not to try to fix any issue; instead of the site owners should put efforts to make the content high as much as they can. It is something to strive for creating top-quality content providing a complete source to answer the searcher’s questions that helps them in access. Alternatively, Google also advises many other ways to manage the effect of Google algorithm core updates if the sites have a negative impact.
& Passion.