Google Passage Ranking is a new research technology that Google announced in 2020. This feature helps Google to rank the pages separately on the site. It affects 7% of searches which is a considerable number.
Let’s learn to improve this ranking factor.
Table of Contents
Table of Content
- What is Google Passage Ranking?
- Divide your content into separate sections
- Increase your focus on long-form content
1. What Is Google Passage Ranking?
Google uses passages to rank particular, relevant passages from a given page. So it’s not just the page, instead of Google only considering the relevance of a whole page. Instead, they will now evaluate the significance of a specific piece on that page.
Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries:https://t.co/iQoXktmSkt
In this thread, more about how it works…. pic.twitter.com/2oqdoCkt6r
— Google SearchLiaison (@searchliaison) October 20, 2020
However, Google has stated that they will continue to assess whole pages.
As a result, backlinks, on-page SEO, UX signals, and Google’s other page-level ranking variables will remain relevant.
This change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor….
— Google SearchLiaison (@searchliaison) October 20, 2020
The main difference is that a single page now has more possibilities to rank. That is, if the page has been optimized and arranged correctly.
That’s what I’m going to talk about today.
2. Divide Your Content Into Separate Sections
Yes, Google will rank sections of your page separately. However, this does not imply that they can easily divide up a disordered website.
Why?
Google may now treat each piece as though it were a tiny web page.
It means that you must separate information into several pieces. And each section should focus on a single subtopic.
You may already be doing this. If not, I suggest going back and separating your information into VERY distinct categories.
Now, Google will read each subheading as a mini page and rank it accordingly.
3. Increase Your Focus on Long-form Content
The disadvantage of long-form material was that a more targeted page might occasionally outperform it.
Assume you have a section on your page about creating blog post intros.
Someone else devoted a whole page to creating post intros. In certain circumstances, Google will rank the entire page regarding post intros ahead of you.
That’s because of your competitor’s page dedicated to that subject. And according to Google, that website might provide a better user experience for someone trying to write better introductions.
That is about to change.
Google can now divide a single long-form piece of information into 5, 10, or even 100 distinct paragraphs.
And each has a strong chance of ranking well on Google. Long-form content already has a ranking advantage in the SERPs.
Wrap Up
It’s better to divide the long-term content into separate sections to help rank Google Passage. Moreover, it will help your page to get more backlinks than your competitors.
If you don’t have this, Do it Now!
& Passion.