Is Visual Search a Game-Changer in SEO?
No, not yet.
However, based on current trends, visual search is prepared to play off in 2022.
Here’s what you should know.
Table of Contents
What Is Visual Search?
The visual search employs artificial intelligence technologies to assist individuals in searching using real-world visuals rather than word search.
When a person takes a snapshot of an object, for example, using Google Lens, the software recognizes the thing inside the image and gives the user information and search results.
This technology is very beneficial for eCommerce companies and brands, and with the adoption of helpful content, they may be the returning search result for a user.
A business that shows as a result of a frequent user’s query has the potential to make a lot of money.
Visual Search Is Increasing.
More individuals than ever before are performing visual searches.
Take a look at these statistics:
Google Lens has been used one billion times.
Every month, Pinterest receives 600 million visual searches.
There are 36% visual searches by American consumers.
Visual Search Technology is Incredible.
Still, it is in its early phases. And now it performs wonderfully.
Do you not believe me?
Open Google Lens on your mobile phone and begin to scan stuff in your surroundings.
You’ll probably discover that it can detect almost everything.
Google Lens can now recognize 1 billion items. And the number is getting more continuously.
Bing’s visual search also works well.
People Wish to Search Using Images.
You’ll immediately see that this search technology is handy for:
- Locating landmarks
- Reviews of local businesses
- Information about nutrition
- a lot more
That’s why 62% of young customers desire more of this search technology:
How to Improve Your Website for Visual Search
In one of the first visual search ranking determinants studies performed a while back, the results are here:
1. Mobile-Friendly Pages Have a Significant Advantage
Google Lens returned 9 out of 10 results from sites that passed Google’s mobile-friendly test.
Google Lens picture results are pages that have passed Google’s mobile-friendliness test.
Given that mobile devices account for nearly all Google Lens queries, it seems that Google would prioritize mobile-friendly sites.
2. Traditional Image SEO is Still Use
According to our study, traditional picture SEO strategies (such as optimizing image filenames and alt text) appear to help with Google Lens rankings.
3. Content-Rich-Pages Shows Google Lens Results
We discovered that Google prefers to pull Google Lens picture results from pages with a lot of text (1600 words on average).
First, this may appear strange. However, when you consider that Google claims that text content on a website is vital for image SEO, this discovery sounds reasonable.
These visual search data and trends should cause all e-commerce sellers to sit up and take notice of the changing trend in web search.
Adding it to your online business helps to boost customer connections, customer happiness, money, and traffic.
Because of the simplicity that picture search gives, traffic will increase.
User happiness is one key factor Google considers when placing websites high in search results.
When customers are engaged with this throughout their purchasing experience, Google will take note and start sending you delicious traffic.