Links used to be the most crucial aspect of Domain Authority.
Not any longer.
Google now analyses your site based on Expertise, Authority, and Trustworthiness.
You also spelled E-A-T.
E-A-T is Domain Authority 2.0 in many aspects.
So in this article, I’ll tell you all you need to know about this crucial SEO trend.
Recently, a set of Google Quality Rater Guidelines focused on E-A-T.
To be specific:
For many years, E-A-T has been an element of the guidelines.
However, E-A-T is now a more relevant ranking criterion than previously.
For example, Google’s new “How Search Works” report includes ranking “trusted sources.”
Even E-A-T is mentioned as an essential ranking factor.
With that, let’s see how to boost the site’s E-A-T.
Table of Contents
Become an Expert (Or Hire One)
You’re in significant danger if you engage random freelancers to write your content.
This concern is because Google prefers to emphasize information published who are experts in their field.
Further, it advises that medical practitioners should produce medical information.
This thing isn’t easy to imitate.
So, if you want your content to rank in 2022, it must be authored by subject matter experts. (This is especially true in the health niche.)
Be Open and Honest
Google is most likely focusing on off-site signals to determine your site’s E-A-T.
Having stated that:
The rater guidelines devote significant time to examining the site itself.
This guideline involves:
- A thorough examination of the page
- The contact page is easily accessible.
- Source references and external connections
- Terms of service and privacy policies
- Every piece has an author byline.
The majority of Google’s evaluation of E-A-T occurs outside of your website.
That makes sense.
Anyone may declare themselves to be an expert.
But how can you get other websites to agree with you?
That is entirely another story.
Google guidelines said that:
So, to create an excellent website, one also needs to get mentioned and directed to go-resource by people.
Firstly, you have to cite trusted websites. Secondly, your websites link to a specific topic. And these are off-site mentions.
Domain authority measures the website ranking on the Google Index. You can check the Domain authority of the website using tools.