Today, you will see one of my favorite SEO tactics.
I’ll prove how this strategy gets a high rank on Google for a few of his target phrases.
Let’s begin straight now.
Table of Contents
1. Guestographic Technique: Using an SEO Strategy That Gets a High Rank
Guestographics are effective for one solid reason:
They make your content SO MUCH EASIER to distribute.
Therefore, I demonstrate how the Guestographic Method more than tripled organic traffic:
Do you think you’d want to give this a try?
2. How Perrin and David Increased Their Rank Using Guestographics (And Traffic)
The outcomes for Perrin and David will now be made public.
Perrin Carrell comes first on the list.
Perrin started a pet blog named HerePup a long back.
What inspired Perrin to start this blog?
In any case, Perrin had acquired a gorgeous black dog from an animal shelter a few months before (Chewie).
Perrin looked for the best dog food for Chewie like most new dog owners do.
But he didn’t come across any information that genuinely amazed him.
So, at that point, Perrin saw a huge opportunity right in front of him:
There are no dog blogs that contain mind-blowing information. Therefore, why not produce the initial one?
According to Perrin:
However, Perrin’s website was published following several late-night writing sessions:
(Note: Chewie Says was Perrin’s initial blog title. Recently, though, he altered it to Here Pup.)
The good news is that.
Is it terrible news? A small number of substantial authority sites control the majority of the dog blog market.
Perrin is competing head-to-head with significant websites like PetMD.com and Cesar “The Dog Whisperer” Millan.
It’s even possible to claim that it’s a “dog-eat-dog” world (sorry, I couldn’t resist).
Moreover, Perrin had two choices if he wanted to have a chance against these enormous authority sites:
Option #1: Publish and Pray Approach
He could toil away at his site, post on a regular schedule, and HOPE he gained traffic and got a high rank on Google.
Option #2: Create and Promote Content
He could produce (and promote) a few excellent pieces of content.
Fortunately, Perrin chose choice #2, saving his new blog and himself.
So, he decided to start with Guestographics.
Now, let’s go through each step in detail.
Step 1: Make a Good Infographic and Publish it.
Let’s get to it:
Contrary to what the majority of “content marketing gurus” would have you think, design has very nothing to do with how successful an infographic is.
In actuality, 90% of the challenge is deciding on the best topic.
At this point, Perrin’s infographic, “22 Ways Dogs Make Humans Healthier,” really shines.
Yes, his infographic is quite attractive.
But without a subject that dog lovers were interested in, it wouldn’t have done NEARLY as well.
Perrin believed dog owners would be interested in learning that Mr. Fluffy Pants enhances their health.
He then performed a search for “dogs and human health.”
(Yes, that is precisely how it seems.)
According to Perrin:
So, Perrin saw a genuine need for information regarding “22 ways dogs promote human health.”
But not just any knowledge.
However, there is a need for visual material.
Perrin decided to design an infographic based on the established subject.
He began by spending a day looking up information for the infographic.
A freelance designer then took his list of bullet points.
However, he creates an expert infographic from it.
It seems reasonable, no?
You already know that writing something worthwhile alone won’t bring in quality backlinks and targeted visitors.
You must carefully advertise your material if you’re serious about seeing its benefits.
This brings us to step two…
Step 2: Locate Potential Customers for Your Infographic
Once your infographic is complete, it’s time to compile a list of potential viewers.
The most straightforward approach to accomplish it is to Look for terms that describe the subject of your infographic.
Imagine you’ve recently released an infographic about the Paleo diet.
Keywords like “Paleo diet,” “Paleo diet recipes,” “what is the Paleo Diet?” etc. would be searched on Google.
Google will then display a list of blogs that often cover that subject:
To find even more keyword suggestions, you may utilize Google Suggest:
Perrin discovered his Guestographic possibilities as follows:
Perrin conducted a Google search using phrases like “pets and health,” as I just said.
He didn’t, however, stop there.
Additionally, he looked for terms like “top 50 dog blogs.”
Perrin has connected with hand-curated lists of well-liked pet blogs thanks to these “best of” keywords:
Step 3: Verify Their Interest in Your Infographic
The majority of pitches to bloggers are entirely incorrect.
They go suitable for the complex sale rather than using a feeler message to gauge interest.
Most likely, you have also gotten some of these unpleasant emails.
Have any of them received a response from you?
I didn’t believe that.
You should send a brief email as the first step in the Guestographic outreach process.
A brief email that requests their want to view your infographic.
You may use the script shown here:
Subject: Infographic on [Your Topic]
This morning, when researching [Your Topic], I came across your paper, “[Article Title].”
Lovely things. I thought you did [Something From The Article] quite well.
I recently created an infographic about [Your Topic].
If you wish to look at it, just let me know.
Step 4: Make Sharing Your Infographic a Breeze (Also Known as “The Bribe”)
One thing should keep in mind when you want other websites to connect to you:
You’ll succeed more if you eliminate more obstacles.
(This applies to all marketing activities, not just email outreach.)
What ONE factor, then, stops people from sharing an infographic?
The need that they create a unique introduction to go with it!
The beauty of Guestographics is that it takes away that obstacle.
By composing that intro for them.
This is the model I follow:
Send a compelling 200–250 word introduction to someone who says, “Sure, send me an introduction.”
Oops. I almost missed it.
Here is the introduction sample you should send:
I’ve just finished polishing your introduction (attached).
Tell me if you need anything else.
Step 5: Add a Link to Your Introduction
This is crucial:
Not only does the distinctive beginning make sharing your infographic simpler.
Your bond also becomes a LOT stronger as a result.
On the other hand, when someone shares your infographic using an embed code like this, most infographic backlinks show instantly.
In the introduction, guestographic links are surrounded by original material.
Although links in the introduction improve SEO and increase referral traffic.
However, eight niche-relevant white hat backlinks were obtained using Perrin’s Guestographics program.
Five originated with Guestographics. Moreover, the other three were random placements after his infographic gained popularity online.
That works up to $25 per connection overall. Very good.
Furthermore, you can also read: Rank On Google With Quality Content – Beginners Guide 2021