Learn how to use Unbounce to design landing pages quicker than a developer—no code required. Then, follow these simple steps to start your marketing campaign with a fantastic, high-converting page.
For your online business to expand, landing pages are essential. They entice people to buy, create leads, or even gather potential info.
On the other hand, landing pages are a challenge for many firms. Marketing teams are either unaware of how to build landing pages or think they are too busy.
Table of Contents
1. What is Unbounce?
Unbounce-a landing page builder, allows businesses to make unique, functional landing pages without hiring a developer.
With drag and drop editor, it is easy to use.
It offers a wide range of templates for creating landing pages and is simple.
Now, learn step-by-step to go through all.
2. When to Use a Landing Page
Use a Website
Use a Landing Page
If you aim for brand awareness and do not require CTA. Remember, many visitors bounce because of confusing links and options to follow.
If you set a specific goal (generate leads, ad campaign, more sales, derive traffic). The landing page has fewer distractions and ONE CTA.
3. Set the Goal Campaign
Every good landing page begins with a defined goal. This goal-setting will help you understand what components you want on the page, how to create your copy, and which templates to use.
So, it is good to figure out the goal before choosing the template.
What do you want to achieve?
- More Sales
- Increase conversion rate
- Generate more leads
4. Make Your Copy
Whereas most people are excited to start, your copy is always best, to begin with, your content. The Unbounce Conversion IntelligenceTM machine learning algorithm shows that landing page content is twice as crucial as design regarding conversion rates. So put on some lo-fi hip hop writing beats, make a new Google Doc, and start typing.
#4.1 Get the Headline Right
On a landing page, you have less than 15 seconds to capture a visitor’s attention, so the headline is likely the most crucial piece you will compose. So make it memorable and simple, and answer your visitors’ most relevant problem.
#4.2 Put the Benefits First.
Visitors are interested in how you intend to solve their issues, how your solution will make their life simple, and why they will profit from it. So don’t just list several features and call it a day—consider things from the view of your ideal visitor.
# 4.3 Maintain Simplicity
Generally, landing pages that are easy to read and not unduly lengthy convert better. Avoid sophisticated business jargon, keep your phrases brief, and attempt to omit any extraneous information from the page.
5. Make Your CTA
What you expect visitors to do on your landing page is your CTA (or call to action). This button might be a form or a click-through button. Spend time deciding what action you expect from visitors—and the best practice to persuade them to take it.
#5.1 Make it Particular
While CTA buttons like “Learn More” or “Get Started” might be effective, they are sometimes somewhat ambiguous. Clicking a button like that leaves a user what will happen. To get better results, try to be more detailed and descriptive. (“See Pricing” or “Start Your Free Trial” may work well).
#5.2 Keep Things Simple.
Think about how you can keep the form simple and easy to complete for visitors to the website. For example, longer forms with more sections usually convert less.
(The most effective forms have only one field—email address.)
#5.3 Keep it Single
A landing page’s benefit is removing all the other website distractions. Give your visitors only one way ahead. Avoid including navigation links to other pages, headers, footers, or calls to action.
6. Choose Your Images
Now that you’ve created your content, it’s time to start on your landing page’s images. Begin by choosing the visuals you want to use- product photos, stock photos, or unique graphics.
#6.1 Select a Hero Image
Most landing pages begin with a large, attractive graphic to explain the offer to visitors. In addition, Unbounce’s builder has access to over 1,000,000 free, professional-grade photos.
#6.2 Choose People Over Products.
On your landing page, aim to include as many genuine images of individuals with or enjoying the product as possible. As a result, more visitors will connect with your promotion personally and emotionally, increasing their likelihood of conversion.
#6.3 Look into the Benefits
Find more photos that support the left content of your landing page.
Look for more photos to complement the remainder of your landing page material. Most visitors will not read every line you write, so be creative with diverse product photos or unique artwork to create a storyline on the page.
7. Create Your Landing Page
You don’t need your outdated HTML and CSS coding books anymore. With Unbounce, creating a landing page is as simple as making a grilled cheese sandwich.
#7.1 Begin with a Template.
Your design does not have to start from scratch. Instead, use one of the 100+ high-converting templates with every Unbounce account.
#7.2 Prepare Your Content
Now, add your text and images to the landing page by drag and drop. This addition is a perfect moment to examine how everything fits together and which portions may need to be trimmed.
#7.3 Consider Your Brand
Better to ensure that your landing page gives the same appearance as the whole of your website. Add your company logo, adjust the fonts, and perfectly reflect your brand colors.
#7.4 Create a Mobile-Friendly Version.
Finally, optimize your landing page’s design for mobile devices. (You can accomplish this in Unbounce by activating the mobile view and applying any last changes.)
8. Link Your Landing Page
A landing page won’t help you much on its own. You’ll like to link to your business domain, set analytics, and connect any other tools in your marketing strategy.
- Set URL
- Add tracking and custom scripts
- Integrate marketing tools
9. Preview and Publish
Here’s the time you’ve been looking for what you have created. But, before you open the cork and publish it, double-check that all set for visitors.
- Check the copy
- Review SEO
- Check form
10. Increase Traffic
It’s alive, and it’s happening! Now that your page is live, it’s time to invite others to visit it. Here are some of the most effective methods for driving visitors to your landing page.
- Pay Per Click
- Social ads
- Email marketing
11. Test and Improve
Don’t simply set it and forget it; go back and see what else you can enhance. Unbounce Conversion intelligence™ and machine learning insights simplify testing and improve for a greater conversion rate.
#11.1 Recreate Your Page
The hard work is done after you’ve designed your first landing page. Next, duplicate your page and create a new variation to scale up production.
#11.2 Try Out New Elements
Experiment with a new headline. Change the hero picture on your website. Replace the CTA button. Each version can assist you in testing a new page element.
#11.3 Switch on Smart Traffic™
Deliver the optimal landing page to each visitor to increase conversions. Use Smart Traffic and AI to instantly direct visitors to the most appropriate variation. It improves sites as soon as 50 visits and provides a 20% average conversion bump!
Small business owners who want to enhance web conversions may easily do with Unbounce.
It’s also noteworthy that this full-featured platform will adapt and develop with your organization, not a band-aid solution.
You may create a completely personalized landing page from scratch in under an hour, eliminating the need to interact with a developer. Alternatively, you may utilize an Unbounce template and be up and running in minutes.