It requires more than merely hitting keywords to improve your site’s exposure. Off-page search engine optimization (SEO) techniques such as guest blogging on other sites can help you gain high-quality backlinks and generate new prospects.
Backlinks are essential for a website’s authority to grow. Search engines find new web pages by following links from other websites. It’s also necessary to be discoverable for a search engine like Google to track your page.
Google might find it challenging to locate your site if you don’t have any backlinks. As a result, backlinks result in a faster disclosure. In addition, Google will index your site once it has crawled it for information (looking at the content, keywords, and engagement). In other words, it will add your website to the online search.
Guest blogging might be one of the most effective methods for obtaining backlinks from other websites.
Many people may think it’s not very smart to give away their hard-won material to other bloggers, but it’s a tried-and-true method for creating authoritative backlinks.
Table of Contents
1. What Is Guest Blogging?
Guest blogging or Guest Posting is writing blogs published on other websites. It’s a technique of obtaining backlinks to your website from blogs in return for an article.
Purpose of Guest Blogging
- Derive traffic to the website
- Brand credibility and awareness
- Domain authority using link building
- Building relationships within the industry
Guest blogging benefits both the guest bloggers and the host website.
2. What Are Backlinks?
Backlinks which you know as inbound or external links, are hyperlinks from one website to another.
According to search engines like Google and Bing, these links are evidence of excellent material backing other websites. Therefore, pages with more backlinks have a better chance of ranking higher in the SERPs (search engine results pages).
Vital Blogs Accept Guest Posts
It is critical to provide well-written material that offers readers helpful information to get good results.
Even with the finest material, you may not always receive your desired outcomes. As a result, when writing guest articles, you must pay attention to even the most minor details.
You may create a relationship with other bloggers by taking different guest blogging techniques. It will assist you in increasing the number of referrals to your site. Bloggers may also beg for additional material or provide ideas to help you better your work. It’s never a waste to get free professional advice.
Of course, the most significant advantage of posting on well-known sites is that a larger audience will see your writing. It’s a simple approach to attract new readers.
And, eventually, they may begin to return to your website regularly in search of more high-quality material, turning into devoted readers.
Guest blogging on high-authority websites can help you obtain more reputation. If these sites have mentioned you, Google interprets this as a vote of confidence in you. It will increase trust among visitors to other websites as well.
Look for Websites That Let You Post As A Guest
There are four methods for determining whether sites allow guest posts:
1. Do a Google search
To begin, use Google to look for sites that allow guest blogging. You may find a list of high-domain platforms by searching “digital marketing guest posting sites.”
Mashable, HubSpot, GetResponse, and others are among the most popular.
Another option is to include keywords linked to guest posting, such as:
- “Write for us.”
- “Guest Post.”
- “Guest Contribution”
- “Editorial Guidelines”
- “Contribution Guidelines”
- “Guest Post Guidelines”
- “Submit a post.”
- “Submit an article”
Once you’ve done that, you’ll have a plethora of options to pick from them.
2. Look for Relevant Websites
Searching for comparable keywords in the search box offered by websites with the same specialty as yours is an alternative to the previous procedure.
Suppose you own a digital marketing firm, for example. In that case, you may compile a list of websites that offer digital marketing services, website construction services, or other firms that create SEO and social media articles.
By putting “write for us” into the search field on their website, you can find guest blogging possibilities. You should be sent to the appropriate landing page.
If the webpage does not include a search bar, you can use Google to search for the domain name and the terms given above.
3. Find Other Guest Bloggers
Check whether there are other guest bloggers on some blogs when you notice posts. You may make a list of authors who appear regularly on different websites. If you find them up on Google, you’ll find some of the other places where they’ve written. Then it is best to fill those sites with content.
4. Email Pitches For Bloggers
Even if you’ve exhausted all of these possibilities, there’s still one more way to host websites.
If a site does not appear to welcome guest posts, you can send blog pitches directly to the webmaster. Inquire politely via email or the contact forms provided.
But be ready to be rejected. Such inquiries are common on good sites, and they may or may not respond to you. Do not allow yourself to become depressed. Instead, continue pitching to different sites regularly.
4. Select Websites That Have High Domain Authority
Once you have compiled a list of websites, you can check the domain authority of each one. Small SEO tools, for example, are free to use for this purpose. On the other hand, paid tools such as SemRUSH or Ahrefs will provide more accurate information on the domain.
Look into the page’s domain authority. It must meet a minimum of 25 must be met. Sites having a lower authority will be viewed as less trustworthy by Google.
Approach websites that have a similar target audience to yours. As more individuals click on the links to your site, the relevancy and quality of your referral traffic will improve.
An excellent website would have a domain name that is easy to grasp. Furthermore, such websites will allow you to communicate with intelligent and polished readers, exposing you to an already existing community that will benefit you.
Providing articles to real blogs establishes you as a trustworthy source of knowledge. In addition, because respected businesses have recognized you, your audience will have more faith in you. Consequently, you’re gaining more credibility for your site (and brand).
Some domains will have a collection of websites with the same IP address. These are the sites you should stay away from it. The host will usually present you with a list of other websites that they own, which may appear to be helpful. They are, however, more likely to only publish your article if you pay them.
Guest writing will provide you with high-quality backlinks, increasing your credibility with Google, other search engines, and end consumers. The websites with higher backlinks will get a higher ranking in the search engine. As a result, start contributing to other websites and gaining as many fresh backlinks as possible.