Video Marketing Fundamentals



Today, I will guide you about Video Marketing and its fundamentals in 2022. In this guide, we will learn from basics to case studies. The content may include:

    1. Video marketing fundamentals
    2. Video content templates
    3. Equipment checklist
    4. Making amazing videos
    5. Video Editing
    6. Strategies and techniques
    7. Case Studies

What You Will Learn in This Guide

You will be able to learn:

    • Creating amazing video content
    • Video promotion
    • Increase conversions using videos
    • Lots more

Ready to go all in with video?

Let’s jump in right Now!

In this writing, I will help you to understand Video Marketing Fundamentals. Later, we will learn tips, strategies, case studies, and others.

But for now, let’s start with some basics.

1. Video Marketing: What is it?

The technique of creating, editing, releasing, and promoting video material to promote a company, brand, or product is known as video marketing. Businesses employ YouTube, Facebook, Snapchat, Vimeo, and Instagram for video marketing.

2. What is the Importance of Video Marketing?

Online video is increasingly becoming the de facto content format.

Indeed, it is hard to say 2022 is “the year of video.”

Let’s reveal some video marketing statistics.

By 2022, video will make up 82% of all internet traffic (Cisco). So it’s only a matter of months.

Source: Backlinko


Youtube, the world’s biggest video platform, is the world’s second most visited website (Alexa).

Source: Backlinko

People don’t only go to YouTube. They spend a much time there. Every day, individuals view 1 billion hours of YouTube videos (more than Netflix and Facebook videos combined).

Source: Backlinko

The YouTube user watches videos for 40 minutes daily on mobile devices (comscore).

Source: Backlinko

Even social media platforms that aren’t often thought to be focused on video are making the switch.

Facebook is currently the site where 60% of internet users watch videos (emarketer).

Source: Backlinko

When you look further, you’ll notice that web video is not limited to watching beautiful kitten videos.

In reality, Videos are helping customers in choosing what to purchase and where to buy.

72% of consumers like to watch a product video than read a product description (HubSpot).

Source: Backlinko

Before going to a store, 50% of users check for a video (Google).

Source: Backlinko

In addition, 90% of buyers say the video “aided them in decision making (Forbes).

Source: Backlinko

3. What Drives More Businesses to Invest in Video?

Unsurprisingly, more firms include video in their marketing initiatives.

86% of businesses currently utilize video to sell their products and services (WyzOwl).

Source: Backlinko

80% of marketers say that the ROI they receive from video commercials makes them pleased (Animoto).

Source: Backlinko

93% of marketers say they gain more clients through video (Animoto).

Source: Backlinko

And maybe the most intriguing statistic of all.

Because video has such a strong ROI, 99% of marketers say they want to continue utilizing video in their digital marketing this year (WyzOwl).

Source: Backlinko

4. How do You Create a Video Marketing Plan?

The video was once a method that you included in your content marketing from time to time.

However, it is better to have an excellent strategy to win with video marketing today.

Your video marketing plan should contain the following:

    • Exploring your customers’ pain points
    • Creating subjects that handle your customers’ issues
    • Making an outline or script for your video material
    • Creating a distinct look and feel for your brand’s videos
    • Creating and editing videos
    • Including movies in your text-based marketing materials
    • Using social media and dedicated video channels to spread your videos (like YouTube)
    • Measuring the outcomes of your videos
    • Improving your content strategy in response to facts and comments from your target audience

5. How Video Helped to Grow Your Business

Brian Dean’s video is an excellent example of video creation. He made his first video in 2013. Luckily, his video is liked by many people. He has made many videos for Youtube, his website, and online courses till now.

And, unlike his first video, which only received roughly 200 views, his videos now receive over 189k views each month. And eventually, mostly turn into customers.

Indeed, their recent customer survey shows that many new customers mentioned their videos deciding to sign up.

Source: Backlinko

Wrap Up

That’s all about the fundamentals of video marketing. In the next, we will come up with an engaging guide.


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