So, what are the dos and don’ts of link building? First, let’s look at some of the greatest (and worse) link-building strategies.
Link building is one of the most well-known digital marketing methods. Link building is the practice of obtaining external pages to link to a page on your website (citing a blog article, a piece of content such as an infographic or video, or some other aspect of your website that is of value). While links aren’t the to-be and finish of SEO, they play a role in ranking considerations.
The issue with obtaining external links is that it might take a lot of time and effort to do it in a method that adheres to Google Webmaster Guidelines.
Look at what dos and don’ts practices we should use in linking.
Table of Contents
The Dos of Link Building
Let’s pay attention to some of the dos practices of linking.
1. Make Quality And Relevant Content
Third-party referencing is best when it’s a two-way road. While requesting the web admins, editors, and writers to link to your webpage on their resource page or article, that page must be valuable for their audience. Both see it as a “mutual benefit.”
Does the question arise of how you value your target audience? Here comes making the quality and relevancy of the content. For example, linkable assets that are good for link building include infographics, blog posts, white papers, etc.
Non-branded and non-promotional content is suitable for link building because website owners do not prefer to link content used for a sales pitch. In addition, always new and fresh content offers benefits to the audience.
2. Follow Backlinks from Trusted and Relevant Websites
While considering outsourcing, remember that not all links are made equivalent. Our meaning could be a little more obvious. The nature of your potential backlinks is more vital than quantity. And it is done by accessing the on trusted news and industry distributions, instructive sites (.edu), government sites (.gov), and respectable associations (.organization).
Targeting what is relevant to your company or client’s industry always proves better. Regardless of the exact domain, relevancy is worthy for both.
3. Search for the Fast Wins
There are various white-hats strategies for building connections to your site, and utilizing those is a good one.
What better way to search for linking? The best option is to connect with the company your business. And find out if there is any way to get a link from them. Given the previous relationship between the two parties, this builds your possibility of the arrival of a top-notch, meaningful connection. When your organization participates in community activities, these can frequently connect to your site as a badge of appreciation for your company. Don’t hesitate for even a moment to ask!
4. Adopt a comprehensive Strategy to Link Building
If you want results, it cannot be a one-time job. It takes time, a lot of effort, and a lot of patience. However, I can assure you that it will be worth it if time and effort are spent building connections with bloggers, journalists, and web admins and continuously providing great content.
5. Obtain News or Press Attention
Important news information is excellent for attracting industry and press attention. In addition, you may build links by writing against or significant, such as launching a new product or service.
6. Low-Value, Self-Constructed Links
You can “self-link” to your stuff by leaving comments on blog articles, signing guest books, and engaging with other related content. Google considers these links to be low-value, but that doesn’t imply they are useless. These may be of poor value, but they do contribute to the number of links on a page. It might include the dos and don’ts of linking to the sites.
7. Start to Use Customer Base and Top Clients
Who better to connect you with than past or current clients? If you run a B2B firm and another company has utilized your product or service, you may have one of the most valuable links. Testimonials and reviews are great for SEO, but links take it to the next level. Give returning clients a discount if they decide to connect to you on their blog.
Now, see what the link building does not allow to do.
The Don’ts of Link Building
1. Avoid Low-Quality Blogs, Bad Link Directories, and Spamming Websites
While creating as many links as possible may be tempting, make a conscious effort. While compromising the quality of backlinks over the quantity, you face problems with search engines.
In reality, low-quality links will not only not benefit your site but also punishes it. For example, Google’s Penguin update penalizes sites with many low-quality links pointing to them in their search rankings.
2. Avoid Recommending Any Specific Achor Text.
Suggesting specific anchor text to web admins is an old and ineffective SEO strategy. Google prefers sites with a good mix of anchor text in their backlink profile to avoid rewarding sites with artificial “keyword stuffing” in their content. When Google detects an unusually high number of links with the exact anchor text heading to a site, it may penalize it.
As a result, I propose that you let web admins, editors, and writers choose an affiliate link for your link before inserting it into their site.
3. Avoid Link Exchange
When Google detects many links being transferred between two domains, it raises a red alert. As a result, avoiding excessively “if you link to me, I’ll link to you” strategies are recommended. That’s not to say you should avoid it, but we suggest being extremely careful about who you send a reciprocal connection to the site. Select just those related to your industry and provide value to your audience for mutual relations.
When arranging sponsored link placement, proceed with utmost caution. Paying for “do-follow” connections uncovers your site to a penalty. Instead, only purchase links from credible websites that adhere to Google advertising and webmaster rules.
4. Avoid Using Black-hat Link-Building Strategies.
Several strategies have been developed to avoid natural search engine rankings. These are some examples of these strategies:
Cloaking: Attempting to fool search engines and users by showing alternate content or URLs.
Hidden text links: Attempting to hide the look of keyword stuffing on a page by making them difficult to locate (e.g., white text on white background, finding text behind an image).
Injecting links: Insert a link into a site you do not own.
Any attempt to alter Google’s search engine ranks is not worth the risk. Google is always looking out for these black-hat techniques. Sites that violate this rule will be fined and may never recover.
5. Don’t Mislead
You should be if you’re worried that Google will see your external links as misleading. You may quickly get your ranking punished for this, which means you’ll be back on page 100. Google does not like it when you use external connections, which seriously affect your rating. Instead, seek high-quality links since they will be more reliable and valuable long-term.
Finally, link building is ever-changing. What works now may be out of date tomorrow, but the key thing to remember is always to keep the reader in mind. If a link is unrelated to an article and does not benefit the reader, the website and editor will not authorize it (and, ultimately, this will pay out in the long term).
I usually suggest keeping the reader in mind and then look how links and references work. As a result, it will help you in creating the best practices for yourself in the future.