Great content always wins the internet audience and Google rank in searches. It means it grows your business and attracts visitors to your site. But while writing a post for someone’s blog, it is rejected, and we give up. Guest blogging is the most effective method for getting your article approved.
When you search for “digital marketing” or “digital marketing services,” you want to appear on the first few pages. However, you don’t go down the results listed while looking for something.
Writing guest posts for other websites means bringing their users towards you. It saves your time and bumps the business. This practice still works despite some people saying it never pays off. The reason is we don’t figure out where it needs to be used.
Table of Contents
What are Do’s and Don’ts in Guest Blogging?
Failure to follow the guidelines of the blog post is also a reason. Therefore to avoid such problems, there is a need to know the dos and don’ts of guest blogging.
It’s time to learn tips for posting an article to a blogger’s webpage. These tips can help in different ways. For successful pitching and writing quality content for building links and relationships, use these dos and don’ts of the guest blog.
Dos of Guest Posting
We will see which dos for article publishing can make the editor accept your post.
1. Keep a Record of Bloggers
Record keeping is beneficial in any form. You can check if things skip from the mind. As a host, always note down the bloggers to whom you reached out. This file will avoid pitching the same blog owner again.
2. Read the Rules Before Submission
Every working place has its rules to follow. First, you will need to know the post-submitting guidelines before reaching the blog editor. These guides will specify the word count, format, and required backlinks. Also, you can ask whether to send a pitch or a complete article.
Following the rules increase the possibility of your blog publishing. Moreover, it builds trust and connection between a host and a web owner. Every website has different rules regarding the number of words, minimum links, and structure.
3. Set Goals for Blog Post
Setting goals before any marketing campaign is essential. These plans significantly require your efforts and what you want to achieve. Without objectives, it becomes hard to reach the target. Once done, you have a better idea to figure out things.
These shared goals may include the following:
4. Customize Pitch for Guest Blog
It’s not difficult to identify the pitch request sent to many contacts. Sometimes, it leaves the recipients with questions. What did they mean to me? What does it do with my business? In addition, such emails are also flagged as spam.
Add the relevant details mentioning the purpose of outreach to them. Simplifying and to-the-point pitch saves you and the host precious time, and it is worth it.
5. Give Valuable Information to the audience
Your article should be unique and informative, providing valuable information to the audience. Giving a special material stands out to you. Fresh and knowledgeable content has been worth it.
Write a post that shows expertise in your niche. Start picking up topics people are searching for knowledge about and how. Users do not want to read generic articles. It’s suitable to avoid issues that are boring and have no value. If your title is old, change it to look new and exciting.
Tell the blog owner that he could use your content and link it.
6. Research the Blog’s Audience
Website owners publish content that is relevant to their audience. Targeting the right audience is essential to connect with the readers. Before submitting a guest post, research the blog articles to check the tone and format used. It will help in creating relevant and helpful knowledge for the people.
7. Pitch Reputable and Relevant Sites to Your Niche
Quality matters in any way, either creating content for a website or link building. You are linking to other sites to strengthen your search ranking with high-quality material. It also proves best in different forms.
If you guest post on a spammy website, Google will consider you a spammer and penalize you. But, again, research is the best method for searching for reputation and the site’s relevancy.
8. Be Precise and Direct
Don’t forget that your outreach person is reading your emails. So, keep the emails precise and direct to decide whether he should use your post or not. If your pitch is concise and straightforward, the blog owner will understand it easily.
9. Provide High-Quality Content
Guest blogging is all about adding value to the host website’s audience. Emphasize creating content that is original, insightful, and offers a fresh perspective. Ensure the content is well-researched, accurate, and addresses the target audience’s needs or interests. High-quality content increases engagement and encourages readers to explore more about the author and their work.
10. Research Target Websites
Before pitching or writing for a website, thoroughly research its content style, tone, and audience preferences. Understand the topics they cover, their writing guidelines, and the level of depth their readers prefer. Tailoring content to fit the host site’s style increases the chances of acceptance and engagement with the readership.
11. Include Relevant Backlinks
Strategic and relevant backlinks within the content are crucial for guest blogging. They add value by providing additional information and resources to the readers. Ensure the linked content is pertinent to the topic being discussed and adds depth to the reader’s understanding. However, avoid overlinking or using irrelevant links, as this can distract or diminish the quality of the piece.
12. Craft a Compelling Author Bio
The author bio is your chance to make a memorable impression on the readers. Keep it concise, highlighting your expertise and relevant achievements. Include links to your own website or social media profiles to drive traffic and establish credibility. Personalizing the bio to align with the host site’s audience and tone can enhance its impact.
13. Use Engaging Visuals
Visual elements like images, infographics, or videos can significantly enhance the readability and engagement of your guest post. They break up the text, making the content more digestible and appealing. Ensure visuals are high-quality, relevant, and complement the written content. Always respect copyright laws when using images.
14. Proofread and Edit Meticulously
Before submitting your guest post, invest time in proofreading and editing. Check for grammatical errors, typos, and clarity issues. Ensure the content flows smoothly and maintains a consistent tone. Consider using editing tools or seeking feedback from peers to refine your piece further.
15. Build Relationships
Strong relations with well-known blogs can go in your favor. List the top blogs you want to post on, and interacting with them might increase your chances of being published. Moreover, positive post feedback leaves a good impression on the partner.
You could comment on their blogs. Leaves a question and can share their work on social media.
16. Think about adding a Profile Link
If your goal for guest posts is to build links and increase rankings, you must consider profile links. Profile link is a review of backlinks that you gained. These backlinks could be high, medium, or low authority related to your industry. Another reason to have a link profile is that whenever Google changes its algorithm, your sites have less threat of spammy sites.
Which Practices Should You Avoid When Doing Guest Posting?
Get to know what are the reasons that topics on blog editors go to decline.
1. Sending Irrelevant Content
Irrelevancy is not a good tip regarding writing for someone and the top search position. Particularly when it comes to guest posting, it doesn’t make sense if the blog discusses business ideas and your post is about selling pets. Such positions are not beneficial unless their content is about implementing business concepts to sell pets.
The people will not read low-quality and uninterested content. Instead, it will point to a negative impression and break the connection between readers and you. And fall to a low rank.
2. Sending Duplicate Content to Multiple Sites
Do not write the same stuff for every blog people already know and provide exact information. It is a bad SEO practice and bores the editors or readers. Instead, choose a topic giving different knowledge to the user and looking fresh and new.
3. Use Article Spinning
Article spinning is a way to rewrite the text that looks new and original. But it’s a Black Hat SEO tactic. That means you only want to build links and your content no longer serves the people. So, it’s better when your guest blog has both purposes.
4. Adding Irrelevant Links to Your Post
Doing guest blogging is to turn internet traffic from another webpage to yours. But do not overlink your text with irrelevant posts. Hyperlink the content that goes with your topic.
5. Neglecting the Importance of Link Quality
While including backlinks is essential, overlooking the quality of these links can be detrimental. Don’t solely focus on quantity; prioritize relevance and authority. Low-quality or irrelevant links can harm the credibility of both your content and the host website. Ensure that your linked sources are reputable, trustworthy, and genuinely add value to the reader’s understanding of the topic.
6. Don’t Neglect the Blog After Publication
Your job isn’t done once your guest post is live. Engage with the audience by responding to comments or questions promptly. This interaction helps build rapport and demonstrates your commitment to adding value beyond just the published content. Ignoring the blog post after publication can miss opportunities for networking, building relationships, and furthering your expertise in the field.
7. Disregard Website Branding and Tone
Each website has its unique branding, voice, and tone. Failing to align with these aspects can make your guest post feel out of place. Before crafting content, familiarize yourself with the host site’s style, language, and the way they communicate with their audience. Ensure your content matches their tone while still reflecting your expertise and personality.
8. Forget to Proofread and Edit
One of the biggest mistakes is overlooking proofreading and editing. Errors in grammar, spelling, or structure can significantly diminish the credibility of your content. Always proofread your work meticulously, checking for typos, inconsistencies, or awkward phrasings. Consider using tools or seeking feedback to ensure your guest post is polished before submission.
9. Outreach Sites that are Irrelevant
Now Google pushes the webpage to the top because of relatedness rather than keywords. These key terms are still essential to tell the search engine what is about your page. However, acquiring quality links from websites depends on relevancy. It’s an authority that your page is worthy and goes with audience interest. So, Google moves such web at first in the queue.
Filtering the best websites for blog posts helps to reach the sites and opens the way for building relations. Expertise in the niche ensures publishing posts on the blog. Relate your topic to the whom you reached out to. Only then will more crowds come to your pages.
10. Don’t Write for Every Blog
Writing an article for unrelated websites is a waste of time and effort. It’s the opposite for a real estate company to access Judicial firms. You need to figure out where you can use your knowledge. Your focus should be on landed property firms.
11. Only Linking for Promotion
It’s better to tie your business promotion using a guest blog. However doing overlinking might cause the rejection of the post. Blog writer prefers to provide informative knowledge to their customers. Promotional services can revert the traffic in case of overdoing it. Adding too many commercial links looks like a spammer.
Hyperlinking is valuable if the content is relevant. For example, if you want to link your site, you can use it in your bio.
12. Stuck on a Single Idea
There might be a possibility of losing the chance of guest posts if using the same idea in multiple positions. You are confident that high-authority websites will utilize your content. But they refused. Maybe they are not looking for this written piece. They have the same topic in the queue. The knowledge is not practical and can grab attention.
Don’t keep yourself just on one topic that drops down due to this. It’s fantastic to have multiple choices. If one does not work, the other will do.
13. Showing Impatience
The editor may take time to review your post. Once submit a guest post, it’s time to wait 4-6 weeks. You should show patience and wait for a response from the blog owner.
14. Ask to Publish the Blog Post
After writing a submission, waiting for positive feedback from the host is essential. Asking from blog editor how much time it takes to publish the post can irritate him.
Frequently Asked Questions
1. How to do guest blogging?
Identify Target Websites: Research and select websites relevant to your niche or expertise.
Study Guidelines: Review the guest post guidelines of the target website.
Pitch Relevant Topics: Craft personalized pitches with topic ideas aligned with the host site’s audience.
Create High-Quality Content: Develop well-researched, engaging content that adds value to the audience.
Include Backlinks Strategically: Incorporate relevant, high-quality backlinks to enrich the content.
Craft an Author Bio: Create a compelling bio that reflects your expertise and includes relevant links.
Engage Post Publication: Interact with the audience through comments or social media after the post goes live.
2. Is guest blogging good for SEO?
Yes, guest blogging can positively impact SEO. It allows you to gain backlinks from reputable sites, enhancing your site’s authority and credibility. Quality backlinks from guest posts can improve your website’s visibility in search engine results, driving more organic traffic.
3. What is another name for guest blogging?
Another term for guest blogging is “guest posting.” Both phrases refer to the practice of creating content for another website as a guest contributor.
4. What should I avoid in a blog post?
Avoid these pitfalls in blog posts:
- Plagiarism: Always produce original content.
- Over-Promotion: Balance promotional content with valuable information.
- Spelling and Grammar Errors: Proofread meticulously to maintain professionalism.
- Irrelevant Content: Ensure your content aligns with the blog’s audience and theme.
- Ignoring Formatting: Use headings, bullet points, and visuals for better readability.
5. How to guest post for SEO in 2023?
Focus on Quality: Create high-quality, relevant content that resonates with the audience.
Prioritize User Experience: Craft content that’s user-friendly and engaging.
Diversify Content Formats: Experiment with different content formats like videos, infographics, or podcasts.
Contextual and Quality Backlinks: Emphasize obtaining backlinks from authoritative and relevant sources.
Mobile Optimization: Ensure content is optimized for mobile devices for a better user experience.
Stay Updated with Algorithm Changes: Keep track of SEO trends and algorithm updates to adapt your guest posting strategies accordingly.