User experience is a vital factor for a website that ensures how much your user feels pleased while using it. Now, Google has changed its algorithm when it uses keywords to check the site. So today, UX is an essential factor that enhances SEO.
And definitely, you would love to stay on a website that keeps you engaged and gives you what you want. Right?
The robust user experience increases the number of customers and conversions. And it will be a good signal for Google to rank you.
As a web developer or a designer, use the techniques to improve the user intent that can impact how search engines respond to a website. Not only does a site need on-page SEO but also UX that goes along with engagement supporting ranking.
Here, we will answer the queries that, as a user, come to your mind.
What is User experience? How UX and SEO combine to influence the position. What are the best UX SEO best practices? And more.
But before the topic details, briefly define UX and SEO.
Table of Contents
What is UX?
It is providing your visitors with the best experience on the website focusing on the site structure that can please the customers. It ultimately extends the staying time of the audience and keeps them busy on the page to learn more about you.
What do You Know About SEO?
Search engine optimization is increasing visibility for Google, thus driving internet traffic. So, more chances of coming to the top position in the results.
Visit the page for more info.
So, how do both work together?
Combining UX to an Effective SEO Approach
Search engine optimization is not easy as it looks. First, your content needs to optimize keywords and phrases to compete in the results pages. Now, it is complex.
Search engines like Google and Bing know that customers need excellent experiences to engage them. In this experienced, focused system, UX and SEO have goals in common.
Indexing engines are not only looking at queries of the users. They also try to show relevant, accurate, and exciting results using artificial intelligence and algorithms.
User experience gives the reader access to the information and resources they want. So, SEO has many approaches, and UX is one of the tools to optimize websites properly.
How UX Developers Affect the SEO
When the site speed is fast, it will provide a better experience to the end-user because the page will load quickly and find its results. In addition, it signals the search engine that the web is user-friendly and engaging.
When a customer comes on your website, he hits the back button and turns to someone else page for results. This thing counts the bounce rate. Having too much navigation or irrelevant information forces you to goodbye your site. And that sends a wrong impression to Google.
There are many connections between SEO indexing and user experience where both works together.
1. Dwell Time
It counts the time spent on the web page before navigating to other results. A high dwell time shows that content has engaging power and answers the user’s query. It also depicts that moving from one page to another is easy and information is rich in user intent. All enhanced the user’s experience.
2. Page Loading Speed
Page speed is another crucial factor that supports website ranking. Users don’t like pages that load slowly. Instead, they want quick access to information.
If your site takes the time, it will affect the leads.
Website speed impacts the ranking. Google wants to show the quick results of users’ queries. And only those will appear that load quickly. So, fast loading provides more chances at top results.
More incredible page speed has more bounce rate and less dwell time. Users turn back. There are many factors and tools by which you can improve this.
In addition, good loading time provides good UX. Finally, more people staying on the page will ensure a good ranking.
3. Keep Navigation Simple And Easy
Navigation also affects the user’s experience. It works like a road map that directs the users to browse your site. It also tells the search engine to crawl information on your website.
People come from different websites to your pages. Therefore, navigation should be simple and easy if you want to stay on the page. In addition, the information to find should be accessible to the audience.
Ranking for different terms on pages with complex structures might be excellent for SEO. But from a UX point of view, it is not good. Less navigation will be helpful for the customers.
Ahrefs reports show that pages that rank for several keywords are much better than ranking for similar terms. The web crawlers also do not index the pages with complex navigation.
So, how can you improve both navigation and SEO? First, properly follow the site structure to help the customers find what they need. Then, internal linking of your pages allows Google to find and index each page separately.
4. Mobile-first Indexing
Google uses indexing websites through mobile because 50% of people search questions from small devices and phones. So it looks first for the mobile version. You must provide these to users for a positive experience.
Responsive design easily adjusts to mobile phones, tablets, and other devices. If your website is user-friendly, you will see high engagement for these devices.
Your site must be mobile-friendly and easy to use on mini devices. It will provide a good experience and the site’s ranking.
5. Ranking on Local Business
When you are making a website for a company, it’s essential to add a local directory. Then, as a developer, you can make it reachable to a local audience and increase its worth.
For example, add the correct business information on the client’s website and social media profiles. Another way, create separate locations pages for the provided services. This way, people find it easier to contact details in specific locations. Similarly, such optimized pages will attract attention.
6. Optimizing Website for SERP Listings
The user constantly searches for its queries on the search results. If your website is relevant, then he will enter the site’s homepage.
There are a few ways that a developer can do for search engine listings. First, optimizing title tags with keywords is excellent for SEO and UX. It tells the customers about the information they need.
Rich snippets are the second thing that you can use to add additional information you want. It makes your content unique and different on result pages.
7. Bounce Rate
It measures the percentage of users that enters the website and exist after viewing a single page. A high bounce rate shows poor user experience might be for different reasons. User satisfaction shows interest in your page, with a low bounce rate.
The Google algorithm sometimes does not calculate bounce rate but measures long and short clicks. Long page clicks reveal the user’s attention. Quick page clicks show the user is dissatisfied with the content and returns to search results.
So, keep viewing the bounce rate for good UX and SEO.
8. Applying Search Results to Site Architecture
A good practice is to create a simple website with a single landing page to answer the queries. SEO supports such architecture for a successful website.
Suppose you want to rank for eCommerce SEO instead of making hundreds of pages for related terms. Then, you can try to cover all the things in one explicit content.
Another way is to discuss everything in the main content called pillar if your topic is broad. This part will cover all of the main issues on one page. Then, you will create subpages discussing each term on the pillar page. After that, you will link back all the pages to pillar content.
This way, the search engines will easily navigate and index your pages separately, finding them helpful to the users. You can combine all these pages on the website and remove them if they are not beneficial for the site.
9. Simplify Page Layouts for UX and SEO
You will find many cases where poor design layouts destroy the SEO. For example, say you add a lot of information on a page, making it hard to read. The customers will dislike it and move to another website. This user moving back will signal Google that it doesn’t align with people’s interests. As a result, your site will fall in SERPs.
There are a few ways that help to make UX page layouts for better SEO.
• Make sure your category pages are correct.
Placing all the pages on the main page creates problems for user experience and SEO. It makes the site difficult to navigate and hard to decide to Google which keyword you want to rank.
• Use headers and tags.
The customers and Google quickly filter the pages. While improving the UX and SEO, it’s essential to show the main info first. It gives the idea about your page. H1 tag or Header 1 defines the whole concept of the page and usually includes the keyword. The title tag tells Google to rank for a keyword that you want.
Arranging the content draws the audience’s attention showing they like to stay on the website for longer. In addition, it shows the search engine that your page is relevant to have quality.
• Make use of videos and images.
Engaging your audience with visual media is an excellent way. Videos and images are the crucial part that efficiently delivers quick information. In addition, it draws customer attention leading to user satisfaction which is good for UX.
Visual elements are also crucial for SEO. For example, you can optimize images and videos with alt text and meta descriptions. In this way, it increases chances in Google result pages and image searches.
UX SEO Best Practices
Implementing these UX SEO best practices is beneficial to rank your site in SERPs.
• Ease of Navigation
Give an easy way to use for finding information. Make content easy to remember and SEO-friendly by utilizing bullets, images, and headers. Internal linking to content and adding call-to-action will help the visitor’s journey within your website.
• Page Speed Focusing
Page speed measures how much time a page takes to load. Factors like code, plugins, themes, videos, additional files, and server scripts affect the website’s speed.
Slow page loading increases the bounce rate and reduces stay time on the page. So, Google analyses the page speed. Working on tools and files improves page speed.
• Remember Mobile Users
Mostly, people use your page on small devices such as mobile, tablets, etc. So, making a page easy to use on mobile is good. Google also recommends the mobile version for a better user experience.
User-friendly pages easily adjust to different devices and have less navigation while using.
• Provide Clear Signal to Visitors
Attractive, visible, well-designed buttons and calls to action will help the user act. It also gives them an idea of where to move. For example, add drop-down controls in the menu to guide visitors down the pages.
Content with shareable buttons on social media is also valuable for Google.
• Make Sure Consistent Branding
Studies say that people take 50 milliseconds either to stay on a website or not. They are also essential for trust, credibility, and engaging people. It produces brand recognition. Thus good user intent and ranking.
Implement content and branding guidelines to ensure consistent branding. Use marketing platforms for a unified experience.
Bringing SEO and UX together
It is not new to know UX and SEO are closely related. There are many areas where both works together if you figure it out rightly. For example, making ranking better with UX is not only favor fast loading.
Clickable CTAs buttons, an SEO-friendly format at once, enhance user potential and SEO positioning. In addition, visual elements and alt text also give relevancy to search engines.
The only need is to find out where UX and SEO can work together to provide a much easier experience to end users.
Both user intent and search engine optimization are essential to successfully helping visitors. Combining UX and SEO as a part of the same techniques makes achieving goals quickly.